Through the layering of digital prints, printed cloth and paint, this work in progress seeks to capture and explore the intricacies of identity in a Caribbean context. The use of collage is a means of acknowledging and examining the complexity of being.
Select images from Moroccan photographer Hassan Hajjaj's portraiture series 'My Rock Stars: Volume 1' that pays homage to African studio photography, made iconic by the likes of Mali's Malick Sidibe and Seydou Keita, as well as the decorative and colourful style of Samuel Fosso, whilst celebrating some of the artists individual influences - from artists and musicians, to sports players and other everyday people.
I could say way more about this spot than could probably fit in this text box, yet, with as much as has already been said, I will say these things:
1. That little girl is downright adorable
2.That little girl is me, I am that little girl (in the biracial sense, although I was also once that adorable if I don’t say so myself) - happy to see this type of family on TV
3. Big props to Saatchi NY (my agency!) and Cheerios for this ad
4. I am sad that I approach #3 in a congratulatory manner, because that means depicting a family/people like this is brave, and that means that there must be something scary about it, and that means that the scary thing is people still being against these kinds of relationships/families.
5. Glad this is sparking conversation - even if it is not all positive. Reeeaallyyy hoping my agency addresses the conversations this ad has sparked in the upcoming weeks.